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GoPure Enters Target Stores at 1,800 Locations

Beauty brand launched on TikTok and now is available in the mass market.

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By: Melissa Meisel

GoPure’s launch into Target is big for the indie brand that once was known for promoting itself on TikTok.

In fact, Happi visited TikTok headquarters in 2024 as GoPure’s guest to get a closer look at this indie company on the rise.

The brand is now “doubling down on its belief that effective skincare shouldn’t be complicated or out of reach” with this new Target partnership, it contends, in which it is now available in over 1,800 storefronts across the U.S.

The leading products in this launch will be its latest innovation the Tighten & Smooth Belly Cream and the “TikTok famous” Tighten & Lift Neck Cream.

Looking for more indie beauty news? Check out our January 2026 feature here.

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